RYT 200
President of New Earth Marketing, a digital marketing agency and technology partner, Davannayoga Teacher
The Business of Yoga

“Since COVID our world has experienced over 10 years worth of digital transformation in the past 6 months. Now more than ever it is time to re-examine your marketing and how you sell your services in this new world. “  Susan Jarema

This is an important workshop if you want to succeed as a yoga professional. Susan Jarema will share with you tips and best practices to achieve your marketing goals. With over 25 years’ experience, she is loaded with brilliant ideas to share! 

The Business of Yoga/Fitness: Grow the Business You Love with Susan Jarema, President of New Earth Marketing

                        Tuesday December 15th, 1-5 and 7-9pm central

Susan will teach you how to pull together your yoga marketing and technology in a way that helps you grow your yoga business. She is a davannayoga teacher, President of her own marketing technology company and founder of a virtual business networking group. Susan is a no-nonsense business woman that has worked with many yoga professionals to grow their businesses.

 Through the lens of yoga philosophy, we will share strategies, best practices and tips to grow your business and leverage your time. Participants will leave with the tools in place to create a solid marketing plan that speaks to them and provides better results.


Some of the business topics we will explore include:

  • Clarify your vision, purpose and “why” for your yoga/fitness career
  • Finding your authentic teaching style, voice and refine your yoga brand
  • Enhance your yoga bio and resume
  • Explore new strategies to build your tribe including SEO, social media and low cost guerilla marketing ideas
  • Learn about technology platforms to build trust and engage with clients & leads
  • Move  beyond studio teaching, to being an entrepreneur
  • Share creative ways to build your business and grow your revenue
  • Discuss ways to leverage your time and create passive income
  • Take your yoga off the mat and into your business to give you balance, focus and energy
  • Get started on your own marketing plan to ensure your success


Susan Jarema, founder New Earth Marketing, has a passion for both yoga and marketing that she loves to share creatively through interactive workshops. Susan’s dharma is helping others succeed in their purposeful work. Having studied, practiced and taught both business and classical yoga, she tries to bridge respectfully traditional teachings with our modern world. Susan loves to share yoga philosophy and provide extensions to practical business actions that will not only increase your bottom line, but also spark an interest into a deeper exploration of yoga.